PMSCSMNMRKFTT8-2024-5-O - L-Università ta' Malta

Course Title

Master of Science in Strategic Management and Marketing

MQF Level

Duration and Credits

3 Semesters

90 ECTS

Mode of Study

Full-time

Information for International applicants

Applicants must be in possession of:

Refer to the list of country-specific qualifications

the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II or
the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).

In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study.

You are viewing the entry requirements for International applicants. Switch to Local qualifications.

Need help? Request more information

You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website.

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

The programme offers an opportunity for you to develop critical thinking skills and attitudes, along with a balanced knowledge (in terms of depth and width) of up-to-date theories and practices that organisations in any industry demand from modern managers and marketing executives. This approach aims to help you to transform into executives who can adopt and maintain a discipline where decisions are reached following an acute evaluation of risks based on reliable and valid evidence gathered about markets, competition and customers, rather than relying on management fads. All study units rely on the latest thinking and ideas in the relevant discipline, based on empirical research that is leading to the emergence of new areas that are in demand across employers in developed economies.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

MGT5205	Service Design and Operations Strategy	5 ECTS
MGT5207	Strategic Management and Enterprising	5 ECTS
MGT5208	Cognitive Heuristics and Judgment in Managerial Decision Making	5 ECTS
MRK5014	Internationalization: Decisions and Strategies	5 ECTS
MRK5811	Advanced Research Techniques	5 ECTS
MRK5813	Digital Marketing Channels	5 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

MGT5202	Strategic Human Resources Management	5 ECTS
MGT5203	People Performance Metrics	5 ECTS
MGT5204	Management Science and Decision Analysis	5 ECTS
MRK5016	Behavioural Science for Business	5 ECTS
MRK5812	Digital Analytics for Marketing Management	5 ECTS
MRK5814	Marketing Strategy: Planning and Simulation	5 ECTS


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA5922	Dissertation	30 ECTS

This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.

The programme helps you to develop:

A balanced knowledge and understanding of the latest thinking and ideas in the relevant discipline based on empirical research in new areas like people performance metrics, digital analytics, decision modelling, service design and social marketing;

Evolved intellectual skills through conceptualization and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment;

Enhanced aptitudes to debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts;

Augmented abilities to creatively conceptualize offers involving product / service features, communications, distribution, service levels and processes in a variety of market conditions

Augmented numerical and qualitative analysis skills as well as an ability to conduct research projects independently as well as ability to deploy digital analytics tools to create and implement marketing communications that stand out from the crowd;

An entrepreneurial propensity towards creatively designing and deploying corporate strategies that translate in aligned human resource planning and deployment with relevance to specific marketing operations.

A balanced knowledge and understanding of the latest thinking and ideas in the relevant discipline based on empirical research in new areas like people performance metrics, digital analytics, decision modelling, service design and social marketing;
Evolved intellectual skills manifest through conceptualization and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment;
Enhanced aptitudes to debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts;
Augmented abilities to creatively conceptualize offers involving product / service features, communications, distribution, service levels and processes in a variety of market conditions
Augmented numerical and qualitative analysis skills as well as an ability to conduct research projects independently as well as ability to deploy digital analytics tools to create and implement marketing communications that stand out from the crowd;
An entrepreneurial propensity towards creatively designing and deploying corporate strategies that translate in aligned human resource planning and deployment with relevance to specific marketing operations, as well as
A capability to design service offers that appeal to targeted customers (using customer insight) and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society's needs.

Non EU Applicants:

Total Tuition Fees: Eur 10,800
Yr 1: Eur 10,800 - Yr 2: NIL

You are viewing the fees for non EU nationals. Switch to EU nationals if you are a national of any country from within the EU/EEA.

As a graduate of the programme, you will face a myriad of career opportunities in marketing and related management roles in a diversity of industries, locally and overseas. Specific opportunities may include fast growth sectors like i-gaming, financial services and other service sectors.